Choice Clothing - Stratford, London 

Located in the Stratford shopping centre near to where the olympics were held in London. Although this store was constructed whilst working for another company, it was designed entirely by Ceri. 

 

 

 

Customers are welcomed into a world of warm wood tones and dramatic lighting to high light the designer clothing perfectly. Every aspect of the store down to the centre island display units were designed so that there was a cohesive look to the store. 

 

 

 

This store proved to be a big departure from the image of Choices's previous shops and proved very popular with their loyal customer base.